Marketers’ New Target: The 50 and Older Crowd

Visiting a store or restaurant today?

  • Thank the nearest senior consumer for its existance.
  • Senior spenders are arguably the most valuable of consumers in the market, said Stanley Geberer, senior associate at Fishkind & Associates, an economic and fiscal consulting firm.
  • Across the nation, senior shoppers have $2.3 trillion in disposable income, according to the Esri geographic database.
  • In 2017, half of the U.S. adult population will be 50 and older and they will control a full 70 percent of the disposable income, according to data tracker Neilsen.

From: Joe Pedersen – The Villages Daily Sun

By |2016-12-14T17:12:24+00:00October 11th, 2015|All Articles, Financial Topics|